Sears: Solid As A Rock

Sears: Solid As A Rock

But only if America supports and helps save her

Sears supported and helped millions of American families during World War II that were hurting and desperately in need of many necessities and things that were hard to come bye during that time due to rationing. Will Americans support and help Sears now in her time of need?



The following is just a short list and preview of the many ways in which Sears helped American families (our parents, grandparents and great grandparents) through the Sears Catalog and in other ways during the war

  • Primary Sources Flyer: “What You Must Do to Qualify for Gasoline and Tires”
  • Flyer: “This is Why Your Mileage is Rationed”
  • Flyer: “The Need For Rationing”
  • Excerpt from Sears Roebuck catalog about how to buy rationed shoes from Sears: “Yes, You Can Buy Rationed Shoes from Sears by Mail”
  • Excerpts from 1943 Sears Roebuck catalog: “Information About Rationing of Farm Equipment”
  • Excerpts from 1942 Sears Roebuck catalog: “Ordering Rationed Farm Equipment”
  • Excerpt from Sears Roebuck catalog: “Save Implements by Repairing: They’re badly needed for 1943” Copy, “Family Allowances for the Dependents of Soldiers”

Sears is an American Icon, a part of our history, it’s just not right that we should all sit back and allow it to be shipwrecked on the rocky shores of our modern rapidly changing times. It’s just not right.

Remember the old quote from a Japanese General and why they dared not invade the U.S. “Behind every blade of Grass is a rifle”?

Well you can probably thank the Sears Catalog for that one too.



There are many factors that are contributors for its decline but that does not mean we all have to allow it to decline further and sink, by; taking the easy way out and clicking onto Amazon just because it’s more convenient.

What will we do if a Cyber Attack occurred or there was a major internet infrastructure breakdown? Where would you buy clothing for your family, home and kitchen items, Appliances or the millions of other products we Americans use and need for our daily lives?

America Needs its brick and mortar Stores as much today as it did in the last century. You can still shop on-line and pick up at the sears stores (And you won’t have to worry about thieves stealing your stuff after the delivery truck leaves).

America needs our factories too. We can not import and depend on other nations for everything. If we do that then we will end up not having anything when we’ll need it the most. Don’t you see? You have to understand this, we can’t allow this to continue, Period!

There is nothing wrong with a little competitive competition, that’s what made America strong; Capitalism, but Americans need Sears, just as much as they need online shopping platforms. In fact Sears was one of the very first internet retail sales outlets of the 1800’s then known as Sales catalogs aka mail order and grew to become an American Icon giving Americans living in the outermost rural areas easy access and ways to purchase much-needed and hard to obtain products.

It will be a sad day and huge loss for  America if we allow Sears to become shipwrecked and sink in this modern age, because with a big part of our history will sink and be lost forever. It would be like losing the Macy’s Thanksgiving Day Parade, but much, much worse.

I have personally worked at sears twice through the years when the construction industry slowed down when I was younger and that job with sears allowed me to pay my mortgage and feed my family. Sears was also one of my children’s first job when fresh out of high school.

Sears has been a big part of millions of American families lives for over 130 years. I hope America will rally behind and support and help Sears through these changing hard times for the company. We’re currently setting up our place on the Sears marketplace website and hope to be selling products through Sears soon.

For your reading pleasure we’ve included and linked a Encyclopædia Britannica article below that will give you a little history on Sears.

In 1886 Richard W. Sears founded the R.W. Sears Watch Company in Minneapolis, Minnesota, to sell watches by mail order. He relocated his business to Chicago in 1887, hired Alvah C. Roebuck to repair watches, and established a mail-order business for watches and jewelry. The company’s first catalog was offered the same year. In 1889 Sears sold his business but a few years later founded, with Roebuck, another mail-order operation, which in 1893 came to be known as Sears, Roebuck and Company. In 1895 Julius Rosenwald, a wealthy clothing manufacturer, bought out Roebuck’s interest, and he reorganized the mail-order business. Sears meanwhile wrote the company’s soon-to-be-famous catalogs. The company grew phenomenally by selling a range of merchandise at low prices to farms and villages that had no other convenient access to retail outlets. The initiation of rural free delivery (1896) and of parcel post (1913) by the U.S. postal service enabled Sears to send its merchandise to even the most isolated customers. Rosenwald succeeded Sears as president of the company in 1909.

Between 1920 and 1943 Sears owned Encyclopædia Britannica, which it sold through the catalog.

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